SET is an interior design and furnishing brand based in Buenos Aires.

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The brand is built on an approach where aesthetics, design, and technology coexist to bring coherence to every decision. Each project starts from the same premise: behind every transformed space, there is an intention — and inhabiting with purpose is always the point of departure.

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SET offers comprehensive furnishing solutions for residential and real estate developments, articulating design, practicality, and transparency. Its perspective is both simple and demanding: to create contemporary, livable, and aesthetically precise environments — integral compositions that reveal a way of living.

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Buenos Aires, Argentina - 2025

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Services x ROJO > Brand identity & graphic universe, concept development, storytelling.